The Most Effective No-Cost Advertising You’ll Ever Use – No Matter What Business You’re In
You’re about to learn one of the easiest and most effective ways to attract new clients, customers and followers without even trying.
In fact, it works 24/7 every day, every year, for the rest of your life.
While these statements may sound a bit farfetched, you’ll soon learn they are completely true.
I’ll go as far as saying this is one of the stealthiest and most effective ways I’ve found to promote just about anything with virtually no effort or cost at all.
As a business consultant, I’ve written this report to help my clients understand they’re very likely overlooking one of the biggest secrets in online marketing.
So let me start by saying the “secret” I’m talking about has been with you all your life, and it’s been right in front of your face many thousands of times.
But before we get to that, I’d like you to meet my friend Jenna Rousel. Jenna is a fairly successful real estate professional but unfortunately did not understand the importance of what I am sharing with you below.
It had been some time since I last saw her, but I was now in the market to sell my home and I thought I’d call on Jenna to handle the deal.
There was only one problem. I didn’t know which real estate firm she was associated with these days and only found old information in the search engines.
So I instinctively typed in JennaRousel.com in hopes of finding her. Much to my dismay, there was nothing there to be found.
The next morning when I was out getting my daily caffeinated beverage of choice, I ran into Paul, another well-known real estate broker in the area and we got to talking.
Later that day I signed a contract with Paul to take on the sale of my home.
Why am I telling you this story?
Because very similar scenarios happen thousands of times every single day.
It has probably happened to you without you even knowing.
And the people who would have received the intended business ended up losing out simply because they didn’t understand the power of their own personal NAME.
If you haven’t guessed by now, the “secret” I’ve been hinting at in online marketing is your own personal name.
If you haven’t tapped into that, it’s COSTING you.
It bewilders me when I see that so many business people, artists, writers, lawyers, doctors, lanscapers, teachers, professional speakers, and hundreds of others don’t even own their own personal name in the form of a domain name.
And it’s absolutely costing them business they would have otherwise received.
This is the age of personal online contact, after all.
And a good percentage of them will type in your name as a .COM domain name to try to find you.
I’ll repeat, if you don’t own your own personal name as a domain name, you are absolutely losing out on business and important contacts.
Your name is your life! It is your very identity.
Only one person can own your name as a .com domain name – make sure it’s you, even if you have to buy it from a current registrant.
By owning your own personal name domain, it is the perfect way for everyone you know to find you or to use for promoting yourself in your line of work.
Once you own your personal name domain, whether or not you have a web page on it you can very easily use it for a completely custom email address… as many variations as you’d like.
That makes it easy for friends, family and colleagues to remember.
Redirect to an Existing Website
You can use it to display any web page you’d like, whether it’s a page you create or simply re-direct your domain name to an already existing page (this is VERY easy to do).
Jenna would have benefited greatly if she had acquired her name as a “.COM” and simply had it redirect to her real estate profile.
Don’t forget, there may be dozens or more other people who share your exact name. Once someone owns the domain, you’ll never have the opportunity to own it unless they decide to sell or let it go at some point… which may be never.
How much should you expect to pay? Generally, personal name domains sell for upward of $500. If you’re fortunate, you may find a lower-priced deal. When you do, don’t waste any time… grab it right away before someone else does.
By owning your own personal name as a domain name, you gain control of what people see when they search for you.
You also prevent others from using it against you.
Think of how it could damage your reputation if you upset a tech-savvy individual.
If you don’t have some control over what appears when someone enters your name into a browser and adds “.com,” then you could rapidly find yourself in some awkward situations.
Your Name Is Your Identity.
Protect it by owning it.
Having an online presence that you have some control over is so important. Don’t leave it to the search engines to decide what people see when they search for you.
A Hub for Multiple Sites
You may want to use your personal name domain as a central place where you list all your internet properties or contact locations.
Links on that page can go direcly to your FaceBook profile, LinkedIn, Twitter, and of course any websites you’re affiliated with.
If you offer a service such as photography, writing, or design work, using your personal name domain is a great place to post a portfolio of your work.
Great for Branding
Whether you own your own business or work for a big corporation, people that you network with get to know you by name. It makes sense to have an online presence.
Your Profession or Occupation
Even if what you do doesn’t include your personal name, it’s still a good idea to own it. People know you by name and that’s how they’ll try to find you.
Your name carries your reputation as a business owner, your credibility as an expert in your field, and your personal brand on the web. There are bound to be others who share your name, making it more important than ever to secure your domain name before they beat you to it.
It Establishes Credibility
Not only does having your own domain name look professional, but it also sets you apart from your competitors who do not.
Your Name Will Always Be Relevant
Your business goals may change, your hobbies may change, but it’s likely that your name won’t change. Your name will always be relevant. So buy it, before someone else does.
How Can I Claim My Domain?
Checking the availability of your domain name is easy — simply go to any domain registering website and enter your “firstname lastname .com” in the search box without spaces.
If your name is already taken, it is quite possible the owner will sell it to you for a reasonable cost. $500 to $1,000 is not unreasonable considering all the benefits it will bring you over a lifetime.
Make sure you at least get the .COM version, because that’s what the majority of people will type in by default. Whoever owns the .COM is the one who will receive the bulk of the traffic. That’s just how it is.
I hope this has opened your eyes to the importance of owning your online identity.
To sum it all up, owning your own personal name as a domain name will almost certainly generate lots more business and connections for you automatically and with no ongoing expense, for a lifetime.